Client: THL Coaching

Project Type: Rebrand & Website Design

Goal: Create a more aligned and professional brand identity alongside a clear, user-friendly website that reflects the client’s expertise and supports client enquiries

The client required a full rebrand and new website to better reflect the direction of their coaching business and the value of their services.

Their existing branding no longer felt aligned with their positioning, and the website did not clearly communicate their offering or create a strong first impression for potential clients.

The aim was to create a cohesive and elevated brand presence, supported by a website that clearly communicates their services and encourages engagement.

The goal of this project was to:

• Develop a refreshed and more aligned brand identity
• Create a visual style that feels professional, clear and engaging
• Design a website that is easy to navigate and user-friendly
• Clearly communicate services and coaching offers
• Support enquiries and client conversions through improved structure and flow

I began by redefining the brand identity to better reflect the client’s positioning and the transformation they offer through their coaching.

This included developing a cohesive visual direction, with a considered colour palette, typography and overall style that felt both professional and approachable.

I then translated this into the website design, focusing on creating a clear and structured user journey.

Each page was designed to guide visitors through the content, helping them understand the services and feel confident taking the next step.

Particular attention was given to clarity, messaging flow and visual hierarchy, ensuring the website was both easy to navigate and aligned with the brand.

The final result is a cohesive rebrand and website that elevate the client’s online presence.

The updated identity provides a more aligned and professional look, while the website clearly communicates the client’s services and supports enquiries through a more intuitive and engaging user experience.