Client: Rock Salt Restaurant

Project Type: Brand Identity Design

Context: Created while working at Wonderful Creative Agency

Goal: Develop a distinctive and cohesive brand identity that reflects the personality of the business and provides a strong foundation for future marketing

As part of my role at Wonderful Creative Agency, I worked on developing a brand identity for Rock Salt that would establish a clear and recognisable visual presence.

The existing branding lacked consistency and definition, making it difficult for the business to present itself clearly across different platforms.

The aim was to create a strong and cohesive identity that felt distinctive, memorable and aligned with the direction of the brand.

The goal of this project was to:

• Create a unique and recognisable brand identity
• Develop a cohesive visual style across all brand elements
• Ensure the identity could be applied consistently across platforms
• Provide a strong foundation for future marketing and design

Working within an agency environment, I approached the project with a focus on both creativity and strategic thinking.

I explored the core personality of the brand and translated this into a visual identity through logo design, colour palette and typography.

Each element was carefully considered to ensure the brand felt distinctive while remaining versatile and practical for real-world application.

I ensured the identity could be used consistently across multiple touchpoints, supporting both current and future marketing needs.

The final result is a cohesive and recognisable brand identity that provides a clear visual direction for the business.

The design strengthens the brand’s presence and creates a solid foundation for consistent communication across all platforms.