Client: PowaKaddy

Role: Graphic & Website Designer

Project Type: Branding, Website & Marketing Design

Goal: Support the delivery of consistent, high-quality design across digital and print, strengthening brand presence and supporting marketing activity

During my time at PowaKaddy, I worked closely with the Marketing Manager to deliver a wide range of design work across both digital and print platforms.

The role required maintaining a strong and consistent brand presence while supporting ongoing marketing campaigns, product launches and day-to-day communications.

Designs needed to clearly communicate product features and benefits, align with brand guidelines and appeal to a target audience within a competitive retail market.

The key objectives of my role were to:

• Maintain and strengthen brand consistency across all design outputs
• Support marketing campaigns and product launches through effective design
• Design and update website assets to enhance user experience
• Clearly communicate product information and key selling points
• Deliver high-quality work across multiple channels within deadlines

I took a collaborative and hands-on approach, working closely with the Marketing Manager to ensure all design work aligned with wider marketing objectives and campaigns.

I worked across a variety of projects, including website design, digital assets and print materials, ensuring consistency in visual style, messaging and layout across all touchpoints.

A key focus was creating clear and engaging designs that highlighted product features and benefits, helping to support both marketing and sales activity.

When working on website design, I prioritised user experience and clarity, ensuring content was easy to navigate and aligned with the overall brand.

Strong organisation and attention to detail were essential in managing multiple projects simultaneously while maintaining a high standard of work.

This resulted in a consistent and recognisable brand presence across both digital and print channels.

The design work supported product launches, marketing campaigns and ongoing communications, helping to strengthen brand visibility and create a cohesive experience for customers.