Client: Kent Deaf Children’s Society

Project Type: Branding & Website Design

Goal: Create a clear, accessible brand identity and a user-friendly website that supports families and communicates the charity’s services effectively

The client needed both a refreshed brand identity and a new website that would better support families of deaf children.

Their existing branding lacked consistency and didn’t fully reflect the warmth, trust and support at the heart of the organisation. Alongside this, their website lacked clear structure, making it difficult for users to quickly find important information, resources and services.

They needed a cohesive brand and digital presence that felt approachable, inclusive and easy to navigate.

The goal of this project was to:

• Develop a clear and consistent brand identity that reflects the organisation’s values
• Create a visual style that feels warm, supportive and accessible
• Improve the overall user experience of the website
• Make key information easy to find for families and carers
• Ensure consistency between the brand and digital experience

I approached this project by first establishing a clear and cohesive brand identity that could be carried consistently across all touchpoints.

This included defining a colour palette, typography and visual style that felt friendly, inclusive and easy to engage with, while still maintaining a professional and trustworthy presence.

Once the brand direction was established, I translated this into the website design. I created a clean, structured layout with clear navigation to help users quickly find the information they need.

Content was organised into logical sections with a strong visual hierarchy, making the site easier to navigate and reducing overwhelm for users seeking support.

Accessibility and readability were key considerations throughout both the branding and website design, ensuring the experience worked for a wide and diverse audience.

The final result is a cohesive brand and website that work seamlessly together.

The updated identity gives the organisation a more consistent and recognisable presence, while the website provides a clear, user-friendly experience for visitors.

Together, this creates a digital space that feels supportive, accessible and aligned with the needs of the families the charity serves.