Client: Islay O’Hara PR Consultant

Project Type: Branding, Brand Guidelines & Social Media Design

Goal: Create a distinctive and cohesive brand identity, supported by clear guidelines and Instagram assets to ensure consistency across all touch points.

The client needed a strong and recognisable personal brand that would reflect their creative work and present a more professional and cohesive identity.

Their existing branding lacked consistency and clarity, making it difficult to create a unified presence across platforms, particularly on Instagram.

The aim was to develop a clear brand identity alongside practical guidelines and social media assets that could be used consistently moving forward.

The goal of this project was to:

• Design a unique and recognisable logo
• Develop a cohesive visual identity
• Create clear brand guidelines for consistency
• Design Instagram templates to support ongoing content
• Ensure the brand could be easily applied across platforms

I began by developing a distinctive logo and visual identity that reflected the client’s creative style while maintaining a clean and professional feel.

This included defining a cohesive colour palette, typography and overall visual direction to create a strong and recognisable brand.

I then created a set of brand guidelines to provide clarity on how the brand should be used, ensuring consistency across all future touchpoints.

To support the client’s ongoing content, I designed a series of Instagram templates that aligned with the brand identity, making it easier to create visually consistent and engaging posts.

The focus throughout was on creating a brand that was both visually strong and practical to use day-to-day.

The final result is a cohesive and versatile brand identity, supported by clear guidelines and ready-to-use Instagram assets.

This has enabled the client to present a more consistent and professional presence across their platforms, while making it easier to create content that aligns with their brand.