Client: Hill Billy (part of PowaKaddy)

Project Type: Branding & Marketing Design

Goal: Develop and apply a consistent visual identity across marketing materials, aligning with the wider brand while maintaining a distinct presence

Working on the Hill Billy brand, part of the wider PowaKaddy portfolio, I was responsible for creating marketing and design assets that supported product promotion and brand visibility.

The key challenge was to ensure the Hill Billy brand maintained its own identity while still sitting cohesively within the parent brand.

Designs needed to clearly communicate product features and benefits, appeal to the target audience and work effectively across both digital and print formats.

The goal of this work was to:

• Maintain a consistent and recognisable brand identity for Hill Billy
• Ensure alignment with the wider PowaKaddy brand where required
• Clearly communicate product features and key selling points
• Create engaging marketing materials for both digital and print use
• Deliver high-quality, commercially focused design

I approached this project with a strong focus on balancing brand consistency with individuality.

Working within existing brand frameworks, I ensured that all designs aligned with PowaKaddy’s wider visual identity, while still allowing Hill Billy to retain its own distinct look and feel.

I focused on clear, structured layouts that highlighted product features and benefits, ensuring information was easy to digest and visually engaging.

Attention to detail was key across typography, imagery and layout, ensuring a polished and professional finish across all materials.

I worked across multiple formats, adapting designs to suit different channels while maintaining consistency and quality throughout.

The final designs delivered a cohesive and consistent visual presence for the Hill Billy brand, while maintaining alignment with the wider PowaKaddy portfolio.

The marketing materials clearly communicated product benefits and supported brand visibility, helping to create a strong and recognisable presence across both digital and print channels.