“One of the greatest benefits of e-learning is the ability to learn at one’s own pace, but this also requires self-motivation.”
There’s no doubt about it – having an online course is a game-changer for your business.
Not only can it attract new clients and boost your authority, but it also offers something we all crave: more freedom.
Think about it – your course can work for you 24/7, bringing in passive income while you focus on scaling other areas of your business or simply taking that well-deserved time off.
But here’s the thing – we all know that just creating the course isn’t enough. As much as we wish our course would magically sell itself, the real challenge is getting it in front of the right people. That’s where the magic happens.
If you’ve been asking yourself “How do I promote my online course without feeling lost in the crowd?” you’re in good company. The online world is noisy, and it can feel overwhelming when everyone seems to be shouting for attention. But here’s the good news – you’re already ahead of the game because you’ve created something valuable. Now, it’s time to showcase it!
Whether you’re launching your very first online course or refreshing an existing one, I’m here to help you cut through the noise. In this blog, I’ll be sharing 15 powerful, effective, and (dare I say) fun places where you can promote your online course and watch your enrollments soar.
These are strategies that have helped countless entrepreneurs – just like you – grow thriving communities and build successful businesses around their expertise. Ready to turn your course into a best-seller?
Let’s dive in!
1. Your Website
Let’s kick things off with your digital home—your website. It’s easy to overlook, but a well-designed, dedicated landing page for your course is essential. Make sure it’s packed with value, featuring compelling content, eye-catching images, and clear calls to action. A smooth, enticing website experience makes it super easy for visitors to enrol.
2. Blogging
Blogging is a powerhouse for driving traffic and establishing authority. By consistently writing valuable, evergreen content, you position yourself as an expert in your niche. Share tips, stories, and insights related to your course content, and promote these posts across social media. Plus, Google loves active blogs, so it’s a win for your SEO game too.
3. Guest Blogging
Why not share the stage with other women entrepreneurs? By guest blogging on relevant sites, you’ll tap into new audiences, showcasing your expertise and course. Plus, inviting guest bloggers to your platform keeps your content fresh and engaging while cross-promoting your courses to their followers.
4. Webinars
Want to connect with your audience in a powerful way? Host a webinar! Share a mini-lesson or masterclass as a preview of your online course. Webinars help build credibility, offer immediate value, and convert potential students into paying customers. Bonus: You can repurpose webinar content later!
5. YouTube
Video content is queen! Use YouTube to create course teasers, how-to videos, or sneak peeks into your lessons. Be sure to use keywords in your video titles and descriptions, making it easy for potential students to find you. YouTube helps establish your authority and drives organic traffic to your course page.
6. LinkedIn
LinkedIn isn’t just for corporate folks; it’s a goldmine for course creators! Post engaging articles, tips, and success stories, and make sure your course is visible in your profile. This platform is ideal for establishing credibility and networking with professionals who can benefit from your expertise.
7. Instagram
Instagram is your visual playground! Share behind-the-scenes footage, student testimonials, and snippets of your course content through reels, stories, and posts. Use creative, eye-catching designs and strategic hashtags to attract your ideal audience. Your IG community is an amazing place to build trust and generate interest in your course.
8. TikTok
Yes, TikTok is more than just dancing! Use it to create fun, quick snippets of value-packed content. Give tips, share success stories, or show your personality. TikTok’s algorithm can expose you to a wider audience, and with the right strategy, you can turn those views into course sign-ups!
9. Pinterest
Pinterest is like a visual search engine, and it’s fantastic for promoting your course. Create pins that lead to your landing page, blog, or course resources. This platform works especially well for lifestyle, design, or creative-based courses, as your content has a longer shelf life and can be discovered long after you post.
10. Twitter/X
If you’ve got short, snappy content, Twitter is a great place to engage. Share course-related insights, success stories, or even live tweet updates. Twitter’s real-time nature lets you jump into trending conversations, giving your course more visibility.
11. Facebook Ads
If you’re looking for affordable, targeted ads, Facebook is your platform. Whether you’re building awareness or retargeting warm leads, Facebook Ads let you fine-tune your audience. Perfect for driving traffic to your course or landing page without breaking the bank.
12. Email Marketing
Email is still one of the most effective ways to promote your course. Build a list, nurture your subscribers with valuable content, and hit them with a compelling offer. You own your email list, unlike social media, so it’s one of the most reliable ways to convert subscribers into students.
13. Reddit
Reddit is all about community engagement. Find niche subreddits that align with your course, and participate in the conversations. Share your knowledge and add value first, then naturally bring up your course as a resource. Authentic engagement is key to success on this platform.
14. Quora
Position yourself as the go-to expert on Quora by answering niche-specific questions. Use thoughtful, insightful answers to subtly point readers to your course. It’s a fantastic way to build trust and guide traffic to your site without being overly promotional.
15. Online Communities
Online forums like Growth Hackers or specialised Facebook groups are a treasure trove for course promotion. Engage in discussions, share your expertise, and mention your course when relevant. These communities are excellent for building relationships and promoting your course to an engaged audience.
Summary
There you have it – 15 powerful ways to promote your online course and grow your business!
Which of these are you most excited to try?
If you found this guide helpful, don’t forget to share it with your fellow entrepreneurs. For more tips and free resources, check out my podcast, Digitally She Does It – click here to listen now [https://digitallyshedoesit.buzzsprout.com/]
Introducing: Sell Your Brilliance Online Membership

So, what is this membership all about?
Sell Your Brilliance Online is your go-to resource for turning your creative ideas into a fully-fledged online course. Whether you’re just starting or looking to refine your course-creation process, this membership is designed to give you the tools, knowledge, and confidence to succeed.
Here’s a sneak peek at what members get when they join:
- Monthly Masterclasses: Deep-dive sessions on everything from course creation to tech tools and marketing strategies. It’s like having a personal coach walk you through the process!
- Live Monthly Q&A: Get personalised answers to your burning questions during our live Q&A sessions – so you never feel stuck.
- Monthly Coffee & Catch Up: Informal, virtual meet-ups with fellow course creators. Share your wins, your challenges, and everything in between!
- Training Hub: A roadmap to online course success, complete with instructional videos to guide you every step of the way.
- Resource Wonderland: Need templates, worksheets, or guides? Gain access to an exclusive library of tools to keep you moving forward.
- Canva Design School: Learn how to create stunning, professional course materials with ease, even if you’re not a design pro.
- Private Community: Join a supportive group of like-minded entrepreneurs who are on the same journey as you. Collaboration and camaraderie are just a click away.
- Ongoing Support: You’ll never feel alone in this process. My team and I are here to support you, answer questions, and provide guidance as you build and launch your course.
I created the Sell Your Brilliance Online Membership because I believe in the power of online courses, but more than that, I believe in helping people bring their brilliance to life. My goal is to help every member create a course they’re proud of – and one they can sell over and over again with confidence.
Key Takeaways
If you’re thinking about adding a new income stream to your business, my advice is simple: focus on what aligns with your strengths and your audience’s needs. Whether it’s a membership model, a new product line, or a service offering, the possibilities are endless. The key is to stay adaptable, innovate where it matters, and always lead with value.
I hope my journey gives you some inspiration and practical ideas for your own entrepreneurial path. Remember, creating new income streams isn’t just about boosting revenue—it’s about building something that reflects your passion and serves your audience in a meaningful way.
If you’re ready to take the leap and turn your own ideas into reality, I invite you to check out the Sell Your Brilliance Online Membership.
Together, we can bring your course creation dreams to life. Click here to learn more.